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Improving Web Advertising (by changing the Web)
Advertising is an essential and critical part of the Web ecosystem, and plays an instrumental role in helping realize our vision of One Web for Everyone Everywhere. Advertising revenues help support a...
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What does it mean to “improve” Web advertising?
We hear both that advertising data is the Web’s new oil and its original sin; that ad-blocker-blocker-blockers are an escalating arms race; that users don’t want to pay for privacy or aren’t given the...
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Web Advertising BG work-mode: GitHub
The Web Advertising Business Group is currently drafting documents in its GitHub repository, discussing there and by email, and meeting twice monthly by phone. We’re addressing questions such as...
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Web Advertising: Interview on the W3C Process
With the recent post from Google chromium about privacy and cookies, we’ve seen significant interest in our work and are seeing new voices join our conversation. This is great, as W3C believes our...
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Improving Web Advertising: How We Work
This Business Group works primarily through weekly teleconference calls and discussion in a GitHub repository. A document in our repository describes the group’s work-mode and practices. The README...
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